Joris Hias is a seasoned product manager and strategist with a passion for building digital solutions that bridge the gap between business goals, technology teams, and real-world user needs. With experience spanning public services, logistics, and retail, he now applies his expertise to the renewable energy sector at Virto.Solar. At Virto.Solar, Joris leads the strategic development of software that empowers solar professionals to design, engineer, and deliver large-scale PV projects with confidence and precision. His work advances digital products that integrate cutting-edge technologies, including 3D modelling, cloud platforms, AI, computer vision, and digital twins, to bring clarity and efficiency to solar design, engineering, and construction.A strong advocate of user-centric design and lean discovery methods, Joris ensures innovation remains both technologically robust and deeply aligned with how sales, engineering, and construction teams work in practice. He is also a published writer on topics including product discovery, UX maturity, featuritis and balancing user, business, and technical viability.As a speaker, Joris shares practical, actionable insights rooted in real-world product challenges. In this session, he will explore how AI-powered digital twins are reshaping solar design, driving measurable improvements in energy yield, reliability, and project delivery efficiency.